momentos de verdad Little Miss

This is the second ad in Quitline's 'Crayons' campaign.

The Crayons campaign was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to encourage quitting by showing the negative impact smoking has on children.
The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.
You can find more information about this campaign on our website at http://www.quit.org.nz/195/media/ad-c...

momentos de verdad Little Miss
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Non-profits & Activism	Upload TimePublished on 11 Sep 2014

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